Privacy Policy

This privacy policy describes how we handle your personal information. We collect, use, and share personal information to help the Rutherford Medicine website (“the website”) and IOS / Android Applications (“the Apps”) work and to keep them safe.

We collect and store the following personal information:

  • email address, computer sign-on data, physical contact information, and data on your company and position within that company;
  • other information, including users IP address and standard web log information.


Use

We use users’ personal information to:

  • provide our services;
  • resolve disputes and troubleshoot problems;
  • encourage safe trading and enforce our policies;
  • customise users’ experience, measure interest in our services, and inform users about services and updates;
  • communicate marketing and promotional offers to you;
  • do other things for users as described when we collect the information.


Disclosure
We don’t sell or rent users’ personal information to third parties for their marketing purposes. We may disclose personal information to respond to legal requirements, enforce our policies, respond to claims that a posting or other content violates other’s rights, or protect anyone’s rights, property, or safety. We may also share personal information with:

  • corporate affiliates who help detect and prevent potentially illegal acts and provide joint services.
  • service providers who help with our business operations.

Patient Privacy
Patients have a right to privacy that should not be infringed without informed consent. Identifying information, including patients' names, initials, or hospital numbers, should not be published in written descriptions, photographs, and pedigrees unless the information is essential for scientific purposes and the patient (or parent or guardian) gives written informed consent for publication. Informed consent for this purpose requires that a patient who is identifiable be shown the manuscript to be published. Authors should identify Individuals who provide writing assistance and disclose the funding source for this assistance.
Identifying details should be omitted if they are not essential. Complete anonymity is difficult to achieve, however, and informed consent should be obtained if there is any doubt. For example, masking the eye region in photographs of patients is inadequate protection of anonymity. If identifying characteristics are altered to protect anonymity, such as in genetic pedigrees, authors should provide assurance that alterations do not distort scientific meaning and editors should so note.

The requirement for informed consent should be included in the journal's instructions for authors. When informed consent has been obtained it should be indicated in the published article.

- International Committee of Medical Journal Editors ("Uniform Requirements for Manuscripts Submitted to Biomedical Journals") -- February 2006

Marketing
If you do not wish to receive marketing communications from us, you can simply email us at any time and unsubscribe using the tools provided on the Website and Apps.

Security
We use many tools to protect your personal information against unauthorised access and disclosure, but as you probably know, nothing’s perfect, so we make no guarantees.

General
We may update this policy at any time. You should check whether our terms and conditions, privacy policy, and other relevant policies have been updated by visiting them on a regular basis.

Advertising Policy

We use advertising to support the costs of delivering educational content. To make these adverts to be more specific to you, we leverage a number of online marketing technologies. These will include: browser-based fingerprinting, browser cookies, and user profiling.

Where usage is funded through advertising, it is our aim to present our users with relevant adverts of a high professional quality. To do this, we've teamed up with Reachora, who provide Medically relevant advertising.

We use Reachora to provide advertising services, we only share information in an anonymised form. This may include anonymised IP addresses. Reachora uses cookies and browser-based fingerprinting to identify trends of usage and provide relevant advertising.

It is possible to opt-out of profiling and tracking by upgrading to a subscription account. Such accounts will not see adverts, and will also not be profiled for targeted advertising. You can contact us for more information.

If you have queries or concerns about your privacy or the use of your personal data, please get in touch at team@rutherfordmedicine.com